Every martial arts school owner wants to know: “Are my numbers good?” But the truth is, there’s no one-size-fits-all answer. What matters more than comparing yourself to someone else’s school is understanding what your numbers really mean—and how to use them as a baseline for improvement.

What Your Numbers Actually Tell You

The numbers you track in your sales process are really conversion rates at different stages of your pipeline. These might include:

• Booking rate → % of leads that schedule a trial

• Show-up rate → % of booked trials that actually show up

• No-show rate → % of booked trials that don’t show

• Reply rate → % of leads that respond to your outreach

• Cold lead turn rate → % of older leads revived into new activity

• Sign-up rate → % of trials that enroll as paying students

Each of these metrics tells you what percentage of your leads are moving forward—or dropping off—at each stage of your system.

There’s No Universal “Good” Number

One school might sign up 40% of trials, while another is thrilled with 25%. Why? Because every school is different:

• Martial art focus (jiu-jitsu, karate, MMA, etc.)

• Location & competition in the area

• Price point & offers (free trial vs paid trial)

• Target audience (kids, adults, families)

That’s why it’s less about hitting a “magic number” and more about creating a baseline unique to your school.

Step 1: Establish Your Baseline

Before you can improve anything, measure your current numbers over a set period—typically 1–2 months. This becomes your starting point.

👉 Example: You track your numbers and find:

• Booking rate: 40%

• Show-up rate: 60%

• Sign-up rate: 25%

That’s your baseline.

Step 2: Focus on Improvement

Once you have a baseline, the question isn’t “Is this good?” but rather:

• Can we improve this by 5–10%?

• What specific changes lead to better numbers?

If your booking rate goes from 40% → 55%, that’s progress. If your no-show rate drops from 40% → 25%, that’s progress.

Over time, your “good” numbers will reveal themselves through consistent measurement and improvement.

Step 3: Analyze Like a Scientist

Don’t guess—analyze. Ask questions like:

• Why did no-shows spike this month?

• Are my reminders clear and timely?

• Did a new ad campaign bring in lower-quality leads?

• What changed in my follow-up process?

By approaching your numbers with curiosity and discipline, you’ll discover which tweaks actually move the needle.

The Bottom Line

There’s no universal benchmark for what’s “good.” What matters is:

1. Measure your numbers consistently.

2. Use them as your baseline.

3. Keep improving month after month.

That’s how you build a sales machine that brings in more students with less stress—because numbers don’t lie, they guide.